The 8 Best Medical Website Designs for Healthcare Professionals

Healthcare websites that provide quality health and medical information must be both intuitive and informative. A recent Pew Research Center study found that nearly 79.99% of internet users have searched for medical information online.

Healthcare websites must overcome many challenges in order to stand out in the market and provide a user experience that is optimized, including

• Medical website Designs and health companies can be hard because branding and logos tend to be similar.
• Due to the high standards of regulations in the healthcare industry, content on medical websites is carefully composed.
• Many companies ignore user-friendly websites in order to remain compliant and provide a great user experience.
• There is usually more content on healthcare websites.

Many successful healthcare organizations follow best guidelines while designing their medical website, no matter these challenges.

Medical Website Design Examples and Best Practices

1) Aetna medical website design and messaging are simple and clean.

In seconds upon landing on their homepage, Aetna’s medical website design conveys simplicity.

Aetna’s health website is designed with an easy-to-understand information format.

The main menu only has three primary navigation options and three secondary logins. On medical websites, the top navigation bar of medical website design offers more than 20 items struggling for visibility.

In addition to Aetna’s use of easy navigation, its obvious display of the search function further adds to its website design’s convenience.

The software and services sector of healthcare is a challenging one, but Aetna stands out among its competitors. The company has a website to support its brand concept of easing the care business. Throughout the home page, Aetna uses compelling messaging and animation to communicate their product story.

2) Website search that’s robust — Mayo Clinic

On the Mayo Clinic website, search features are prominently displayed, letting users manually enter and search for information on diseases and conditions. There is more to their search tool than the usual navigation bar search tool.

Additionally, an alphabet display allows results to be narrowed based on the initial letter entered. These medical website design contain an autocomplete search bar that limits results to diseases and conditions.

Their search results are carefully categorized into six categories: Symptoms, Causes and Diagnosis, Treatments, Doctors & Departments, Care at Mayo Clinic, and Request an Appointment.

For users to easily find specific information or services, Mayo Clinic’s website’s search function is crucial. Visitors benefit from the prominent search bar, autocomplete and suggested words, and advanced filtering options, which save critical time and provide accurate information.

3) User-Friendly Website — Rest Assured

Rest assured comes with easy-to-use features such as large button targets.

Rest Assured® offers services for seniors and people with disabilities. In addition to offering a website that meets WCAG 2.2 AA level of accessibility compliance, they also demonstrate their commitment to reputed principles by offering a website that is designed and built to meet WCAG 2.2 AA level accessibility compliance.

A key feature of the site is its large, high-contrast fonts, keyboard navigation that is easy to use, and large button targets to facilitate clicking. In the case of a website, the company understands the challenges its primary audience faces.

Additionally, Rest Assured’s site uses excellent alt text on all images to assist visitors with screen reader equipment and other text-to-speech software that may assist visually impaired users.

4) Gorgeous images — Maven

Using original photography establishes credibility for Maven Clinic.

By using original photography skillfully matched to the site’s pleasant colors, the Maven Clinic website immediately establishes trust. There are no stock images here.

Furthermore, rich, colorful photography inspires excitement and positive energy. Health and well-being are highly supported by a bright, energetic green search box. Users are able to read more clearly when the search box type has a greener tone.

Throughout Maven’s website, high-quality imagery conveys a deep awareness of the brand and design aesthetic of the company.

5) Engaging Videos and Design – Hartford HealthCare

Hartford HealthCare uses videos to communicate medical information.

There are a number of video storytelling examples on the Hartford Healthcare website. Compared to many other websites with video features, Hartford offers full control to its users. No fast-paced, auto-playing video is present. It combines video storytelling with information delivery, including facility tours, provider interviews, and treatment videos that attract prospective patients.

It tells its story through fascinating videos on the website. The informative videos on the Hartford Healthcare website capture viewers’ attention and give them the impression that it offers solutions to their health issues.

6) Providing medical information — MedLink Neurology

On its home page, MedLink users can discover content in a variety of ways.

Among the top online neurological resource websites for many years, the MedLink website is recognized as one of the best. MedLink® offers users comprehensive and well-defined navigation so that they can easily access academic health information, actionable health information, or treatment guidance.

Both health care providers and patients can benefit from a variety of audio and video articles, illustrations, and patient handouts.

The topics for MedLink are organized according to the landing page’s color scheme.

It is easy and pleasant to find information on this website thanks to its design. For example, the “Clinical Categories” menu section featured color-coded tiles for different medical topics. A color accent is present on each tile matching the landing page’s color scheme. Due to this, the user journey is smoother throughout.

Moreover, the site focuses on providing as much information as possible in as few words as possible, which is extremely important for any site, but especially one that has so many complex components.

7) The most engaging health content – Healthline

The Healthline site uses an eye-catching color palette to communicate with visitors, in addition to creating expert-reviewed content.

Healthline provides timely and engaging information about health to its target audience. This simple-to-use site provides informative articles on a wide range of topics, including health conditions, organizational news, health-related events, and highlights of social media posts.

Sites use a variety of methods to grab visitors’ attention, including images, icons, videos, and clearly defined sections. Even though they are rich, the colors do not offend. It gives them a warm, grounded feeling. A limited amount of photography is used to incorporate the palette used for icons and illustrations.

The website’s health content includes nutrition, sleep, mental health, fitness, and more, engaging the audience.

It is clear that the site is structured to meet the interests and needs of its users.

8) User Journey with Single-Minded Focus | HealthMatch

HealthMatch guides users on their user journey by understanding their needs.

HealthMatch appeals to three distinct audiences. It is common for companies and organizations to face similar challenges. In order for HealthMatch to be effective, it must appeal to both organizations needing help managing clinical trials, and consumers interested in participating in clinical trials.

With HealthMatch, users are guided through a single-minded journey. A prominent “Check your eligibility” button is the main call-to-action (CTA) on the homepage for consumers. Engaging and attracting consumers is crucial to the company’s success in signing up eligible participants.

There are a number of choices in the navigation bar, such as “For Sponsors,” “For Patients,” “For Sites,” and “About HealthMatch.” Each section provides concise, relevant information about the user’s intention.

As a result, users can focus on their primary objective – managing the clinical trial details and participating in the trial. A well-designed website streamlines the user’s journey, reducing confusion and encouraging them to accomplish their goal effortlessly.

Designing Great Medical Websites

The right healthcare website can produce business growth and provide an excellent user experience.

A successful healthcare website requires the thoughtful implementation of several vital elements, providing a positive visitor experience and establishing trust. The following are key factors of healthcare websites that have contributed to their success:

Make sure that only useful features are included on the website

Successful healthcare websites offer more than just basic information. Users are more likely to engage with user-friendly tools like symptom analyzers and appointment scheduling systems. Online forms for patient registration and feedback forms for gathering opinions improve the user experience.

It is important to keep the navigation and search functionality of your website simple

There should be an effortless and user-friendly navigation process. It is very helpful to visitors to find information quickly if the menu structure is clear, the sections are logically arranged, and the calls-to-action are prominently displayed.

Having a powerful and easy-to-use search function allows users to find and access content quickly, rather than having to click several times through navigation menus or landing pages.

Engaging and informative content is essential to the success of any design.

You can’t succeed without high-quality, effective content, regardless of your industry. In addition, fresh, credible content contributes to search engine optimization (SEO), increasing organic traffic to your website from results associated with your content in online search engines.

It is especially important that healthcare websites provide comprehensive information on services, treatment options, and health conditions in order to foster trust. Video, infographics, and interactive presentations engage viewers and make complex medical information easy to digest.

Regularly updated blogs with health-related articles encourage visitors to return for reliable information.

Your website should be ADA-compliant and accessible.

You should ensure that your website is accessible to all users, including those with disabilities. By adhering to WCAG guidelines, you ensure accessibility for people with disabilities.

Keep your design elements simple to avoid visual clutter

Health and medical websites must have an appealing design and be clutter-free. To make your branding look professional, use a consistent color scheme, an easy-to-read font, and easy-to-read fonts.

You should also consider the variety of devices your target audience uses to access your website. The mobile responsiveness of a website is crucial, since many users access websites via their smartphones and tablets. Having a responsive design makes it easier for users to access your website across any device, enhancing their usability and satisfaction.

Also Read: Dental SEO Guide: Boost Your Practice’s Online Presence

Medical Website Design You Can Rely On

Approximately four out of five internet users search for health information online. An exceptional website can help your healthcare organization reach more patients. By providing valuable information and leaving a lasting impression, you increase visitors’ likelihood of choosing your services and recommending your business.

With best practices incorporated into healthcare websites, agencies specializing in healthcare websites, like RCM Finder, have experience creating an excellent web experience for visitors.

Over the last five years, we have designed and developed high-performing websites for hospitals and medical health organizations.