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Healthcare Marketing, Outsourcing & Growth
How healthcare practices and billing companies think about outsourcing, marketing and growth, with a focus on what is worth doing.
47 guides
Behavioral Health Digital Marketing: Channels for Therapy Practices
Behavioral health digital marketing channels differ in intent and privacy risk. Compare search, ads, email, reviews and content, and the checks each one needs first.
HIPAA Tracking Pixels on Medical Practice Websites: What’s Allowed Now
A June 2024 court ruling narrowed OCR's tracking guidance, but it did not clear pixels for patient portals, logins or booking forms. Here is what OCR, the FTC and Washington...
Outsourcing Urgent Care Billing: When It Makes Sense
A decision test for urgent care owners: when to outsource billing, what is different about walk-in billing, which measures to track and what to ask a partner.
Medical Billing Service Pricing: Models, Fees and Hidden Costs
How billing companies charge, which fees sit outside the base rate, and how to compare two quotes on equal terms, with the federal guidance behind each point.
Medical Marketing ROI: How to Calculate It for Your Practice
A plain formula for medical marketing ROI, a worked example with clearly labelled illustrative numbers, and HIPAA- and FTC-aware ways to track what your marketing returns.
Marketing Strategies for Small Medical Practices: 8 Compliant Ways
Eight low-cost marketing strategies for small medical practices, with the HIPAA, FTC and fraud-and-abuse rules that apply to testimonials, reviews, referrals and offers.
Top 5 Medical Billing Companies Across the Nation
Discover the best medical billing companies to streamline your practice and boost revenue with expert services.
Third-Party Medical Billing: How It Works and When It Pays
What an outside billing company does, where it can raise collections, and the contract and money rules to check before you decide.
Top Healthcare Payer Companies in the US: A Practice Guide
Who the biggest US payers are in Medicare Advantage, Medicaid and the ACA market, with sourced KFF data, and how a practice decides which payer contracts to hold.
Outsourcing DME Billing: In-House, Outsourced or Hybrid?
Should a DME supplier outsource billing? Compare in-house, outsourced and hybrid models, see what differs from medical billing and what to ask.
Medical Website Design: What a Practice Site Needs in 2026
A practice owner's guide to medical website design: what each page must say, the accessibility and HIPAA tracking rules to check, and how to decide between a template, an agency...
Outsourcing OB/GYN Billing: A Practice Checklist
A decision checklist for OB/GYN practices weighing a billing vendor: global and split obstetric care, annual exams, devices, privacy terms and the reports to ask for.
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